33X Views & 17 Leads | Enameled Dentistry Growth Story

Dr. Hardick - CASE STUDY

FROM 1K TO 33K VIEWS - Boosting DR. HARDICK's Social Media Impact

“We’d tried social media before and it didn’t work. This time, we’re actually seeing patients book from it.”

Results

Enameled Dentistry increased video views from 1K to 33K (33X growth) and generated 17 new leads in just 5 days with a $241 ad spend – resulting in a 23.5% booking rate.

VIEW DETAILS

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THE CHALLENGE

Dr. Hardick runs Enameled Dentistry. He was having trouble getting new patients through social media.

Nobody was watching: His videos only got about 1,000 views each
Social media wasn’t working: The apps weren’t showing his content to people
Same results every time: Even though he kept posting, nothing changed
No clear plan: He didn’t know what videos would actually help get patients
Videos looked amateur: They didn’t look professional enough to compete
No new patients: Views weren’t turning into phone calls or appointments

THE CONTENT FACTORY

OUR STRATEGIC APPROACH

We implemented our proven 5-step methodology to transform Dr. Hardick’s social media performance.

1 - We Learned About His Practice

First, we studied Dr. Hardick's dental office. We figured out who his best patients were and what made his practice different. This helped us find the right stories to tell.

2 - We Created a Content Plan

We mapped out exactly what videos to make and when to post them. Each video had a purpose - some taught people about dental care, others showed off results, and some just helped people get to know Dr. Hardick better.

4 - We Made Professional Videos

Our team helped Dr. Hardick look great on camera. We used good equipment and coached him on how to talk to the camera naturally.

3 - We Wrote Better Scripts

We created scripts that taught people about dental care while also showing why they should choose Dr. Hardick. Each video answered real questions his patients had.

6 - We Tracked What Worked

We watched the numbers closely. When something worked well, we did more of it. When something didn't work, we changed it.

5 - We Posted at the Right Times

We figured out when his patients were most likely to be on social media. Then we posted his videos at those exact times.

THE DIFFERENCE WE MAKE

The Results That Matter

THE RESULTS

Here’s what happened after we started working together:

Video Views: Went from 1,000 to 33,000 views (33 times more!)
People Engaging: Comments and likes went up 780%
Comments: People left 1,200% more comments
Profile Visits: 450% more people visited his page
Website Traffic: 320% more people visited his website from social media
New Patient Calls: 40% more people called asking about appointments

THE ADS WORKED EVEN BETTER

After the social media started working, we tried paid ads. The results were amazing:

What We Spent: $241
New Leads: 17 people interested in becoming patients (in just 5 days!)
Cost Per Lead: Only $14.41 per person (way cheaper than normal)
Actual Appointments: 4 people already booked appointments
SuccessRate: 23.5% of leads became real appointments

When we combined good content with smart advertising, Dr. Hardick started getting new patients fast.

Key Strategies

INSIGHTS & FINDINGS

Working with Dr. Hardick taught us some important things…

1 - Real beats perfect

People liked authentic videos more than super-polished ones.

2 - Teaching builds trust

When we taught people something useful, they trusted Dr. Hardick more.

3 - Stories get shared

Videos that made people feel something got shared way more.

4 - Consistency pays off

Posting regularly helped the social media apps show his content to more people.

5 - Quality beats quantity

A few great videos worked better than lots of okay ones.

RESULTS THAT LAST

THE VIDEOS THAT WORKED BEST

These types of videos got the most views and calls…

1 - Before and After Stories

People loved seeing how other patients’ smiles changed. These videos made them want the same results.

2 - How We Do Treatments

We showed step-by-step what happens during common procedures. This helped scared patients feel better.

3 - Dr. Hardick's Expert Tips

Short videos where Dr. Hardick shared easy dental care tips. People trusted him more after watching these.

4 - Behind-the-Scenes

Videos showing the office and team made people feel more comfortable about visiting.

TESTIMONIAL

What They Say About the Results

"I wasn't sure about spending more money on social media. We'd tried before and it didn't work. But this time was different. We're not just getting more views - we're getting real patients in our chairs. The money I spent has already paid for itself."

THE BOTTOM LINE

Dr. Hardick’s story shows that dental offices can get lots of new patients through smart social media and advertising. We took his social media from something that wasn’t working to his best way of getting new patients.