Dr. Emdin grew from 281 to 4,500 followers and made $75,000 in one week using our content and paid ad strategy. He transformed from camera-shy to confident – now generating consistent leads directly from Instagram.
Six months ago, Dr. Chris Emdin was like most business owners when it came to social media: completely lost.
He had 281 followers (mostly friends and family), posted maybe once or twice a month when he remembered, and got about 3-5 likes per post. His Instagram looked like every other dental practice – sterile, boring, and forgettable.
But here’s the kicker: He was terrified of being on camera.
“I was afraid to be on video,” Dr. Emdin admits. “I had no idea what to say or how to act natural.”
Sound familiar?
He'd stare at his phone for 20 minutes trying to think of content.
Between running his practice and seeing patients, social media felt impossible.
Even when people followed him, nothing happened.
The thought of filming himself made him physically uncomfortable.
We made a video ad that changed everything. It wasn’t perfect or Hollywood-level production, but it was authentic and spoke directly to his ideal patients.
281 → 4,500+ followers (1,500% increase)
Engagement jumped from under 1% to 5.8% (industry average is 0.7%)
Video views went from 0 → 15,000 avg. per video
- $75,000 from one video ad in one week
- 43% increase in patient inquiries from socials
- 28% more cosmetic procedure bookings
- Web traffic from socials increased by 320%
Most importantly, Dr. Emdin went from someone who was afraid to be on camera to someone who now uses video as his primary marketing tool.
Six months ago, Dr. Emdin was just another dentist with a dead Instagram account and no idea how to use social media to grow his practice.
Today, he’s generating more revenue from social media than most businesses make in a year.
The difference wasn’t some magical transformation. It was having the right system, the right support, and the willingness to push through the uncomfortable parts.
His own words: “I was afraid to be on video, but Hass was able to direct me and coach me. Since then, honestly, we use Hass and his team’s videos consistently to do our ads now. This is the game changer. Great video, great ads, and great creative behind it.”
If a camera-shy dentist can generate $75K from a single video, what’s possible for your business?