THE CONTENT FACTORY CASE STUDY

SOCIAL MEDIA CLIENT

Dr. Chris Emdin

From 281 to 4.5K Followers + $75K in One Week

Before

After

The Starting Point

Six months ago, Dr. Chris Emdin was like most business owners when it came to social media: completely lost.

He had 281 followers (mostly friends and family), posted maybe once or twice a month when he remembered, and got about 3-5 likes per post. His Instagram looked like every other dental practice – sterile, boring, and forgettable.

But here’s the kicker: He was terrified of being on camera.

“I was afraid to be on video,” Dr. Emdin admits. “I had no idea what to say or how to act natural.”

Sound familiar?

The Problem Every Business Owner Faces

Dr. Emdin’s challenges weren’t unique to dentistry. They’re the same ones we hear from every client:

I don't know what to post

He'd stare at his phone for 20 minutes trying to think of content

I don't have time for this

Between running his practice and seeing patients, social media felt impossible

How do I turn followers into actual customers?

Even when people followed him, nothing happened

I hate being on camera

The thought of filming himself made him physically uncomfortable

What We Actually Did (No BS)

Month 1: Getting His Head Right

We spent the first month figuring out who he was, what his practice stood for, and what his ideal patients actually wanted to see. No posting yet – just planning.

Month 2: Baby Steps

We started posting 7 times per week with content we created together. Simple stuff – educational posts, behind-the-scenes content, nothing fancy. By the end of the month: 1,000 followers.

Month 3: Finding His Voice

We refined what was working and ditched what wasn’t. Dr. Emdin was getting more comfortable on camera (still nervous, but doing it). Hit 3,000 followers.

Month 4: Turning Up the Heat

We introduced paid ads to amplify his best content. Started focusing more on content that actually converted followers into patients. Reached 4,500 followers.

Month 5: The Breakthrough

We created one video ad that changed everything. It wasn’t perfect, it wasn’t Hollywood-level production, but it was authentic and spoke directly to his ideal patients.

Result: $75,000 in revenue in one week.

Month 6: Keeping the Momentum

We sustained the growth and built systems to keep it going long-term.

The Video That Changed Everything

The $75K video wasn’t some marketing masterpiece. It was Dr. Emdin being himself, talking about a common dental problem, and explaining how he could help.

Here’s what made it work:

That’s it. No secret sauce, no manipulation tactics. Just good content in front of the right audience.

The Real Numbers

Here’s what happened over 6 months:

Growth:

281 → 4,500+ followers (1,500% increase)
Engagement jumped from under 1% to 5.8% (industry average is 0.7%)
Video views went from 0 to averaging 15,000 per video

Revenue Impact:

$75,000 from one video ad in one week
43% increase in new patient inquiries from social media
28% more cosmetic procedure bookings
Website traffic from social media increased by 320%

The Transformation:

Most importantly, Dr. Emdin went from someone who was afraid to be on camera to someone who now uses video as his primary marketing tool.

What This Really Means

This isn’t just about the numbers. It’s about what happens when you stop overthinking and start doing.

Dr. Emdin’s success came down to three things:

1. Consistency – We posted every single day, no matter what

2. Authenticity – He stopped trying to be perfect and started being real

3. Strategy – Every piece of content had a purpose

The camera shyness? He still gets nervous sometimes. The difference is now he knows that being nervous and authentic beats being perfect and fake every time.

The Bottom Line

Six months ago, Dr. Emdin was just another dentist with a dead Instagram account and no idea how to use social media to grow his practice.

Today, he’s generating more revenue from social media than most businesses make in a year.

The difference wasn’t some magical transformation. It was having the right system, the right support, and the willingness to push through the uncomfortable parts.

His own words: “I was afraid to be on video, but Hass was able to direct me and coach me. Since then, honestly, we use Hass and his team’s videos consistently to do our ads now. This is the game changer. Great video, great ads, and great creative behind it.”

Ready to Write Your Own Success Story?

Dr. Emdin’s transformation didn’t happen by accident. It happened because we have a proven system that works for any business owner willing to show up consistently.

If a camera-shy dentist can generate $75K from a single video, what’s possible for your business?

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