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Two years ago, Brodie Kern was making $30K a month. Not terrible, but he knew he was leaving money on the table. A lot of money.
Today? He’s consistently hitting $300K+ monthly. And over the past five years of working together, he’s generated millions in total revenue directly from the content, VSLs, and ad campaigns we’ve created for him.
I’m sharing his complete transformation because it shows exactly what’s possible when you get serious about your content strategy and commit to the process.
Brodie’s story hits different. Former addict turned serial entrepreneur. Burnout survivor turned business coach. He’s the founder of Stupid Simple Scale and helps entrepreneurs break through their own glass ceilings.
But when he first reached out to us, you’d never guess any of that from his online presence.
Sound familiar? This is where most successful entrepreneurs find themselves – too busy building their business to build their brand.
Brodie enrolled in our Starter Package at $5,000/month – our foundational program designed to completely rebuild your content presence from the ground up.
Most clients do our 6-month minimum and see incredible results. But Brodie experienced something different – he saw what was truly possible and stayed with us for nearly 5 years.
What we did: Avatar workshop, 1-hour mock interview video shoot, launched first 12 reels, completely rebuilt Instagram aesthetic
Results: 200 → 500 followers
Key insight: The mock interview format became our secret weapon – no scripting needed, just authentic answers to strategic questions
What we did: Posted “Drug Addict to CEO” reel, launched first paid ad campaign, maintained consistent posting schedule
Results: 500 → 1,500 followers + first viral moment
Key insight: Raw, vulnerable storytelling always wins over polished corporate content
What we did: Implemented carousel strategy, created weekly content themes, connected funnel to booking system
Results: 3,500 → 8,000 followers + automated lead generation
Key insight: Systematizing content themes creates predictable engagement
What we did: Second video shoot, scaled ads to 2x ROAS, optimized DM-to-sales process
Results: 1,500 → 3,500 followers + consistent lead flow
Key insight: Once content resonates, paid ads become profit multipliers
What we did: Created 45+ reel bank, built evergreen nurture sequences, established predictable lead flow
Results: 20,000 → 30,000+ followers + consistent weekly sales calls
Key insight: Building content banks ensures you never run out of material
What we did: 3 videos broke 100K+ views, scaled ads to $2,500/month, leveraged viral podcast clip
Results: 8,000 → 20,000 followers + exponential reach
Key insight: Viral moments happen when you’re consistently showing up, not by chasing trends
What we continued: Regular VSL creation, viral content production, advanced ad campaigns, authority positioning
Results: Scaled to 97.8K followers + millions in additional revenue
Key insight: Long-term partnerships compound results exponentially
This level of transformation isn’t for everyone. It’s for entrepreneurs who:
Here’s what happens next:
P.S. – Brodie started with 200 followers and $30K months. Where could you be in 12 months if you had a proven system working for you?
At Content Factory, we craft content strategies that drive growth. From content production to professional editing, we help brands create impactful content that connects and converts.