Brodie Kern - CASE STUDY

How brodie Scaled from $30K to $300K/Month with Our Content System (and Made Millions Doing It)

“I’ve made millions from the content this team has produced. Nobody gets it like they do.”

Results

Brodie Kern scaled from $30K/month to $300K/month, adding millions in total revenue through long-term collaboration, advanced ad campaigns, and high-performing video systems.

Before

The Content Factory Instagram profile of Brodie Kern showcasing 75 posts, 200 followers, and a bio detailing his roles, personal history, and expertise in delivering content factory results with The Content Factory’s viral content system. In Austin, Texas

After

The Content Factory Instagram profile of Brodie Kern featuring a profile photo with an adult and child, 97.8K followers, 4,287 following, and a bio listing entrepreneurial roles, website links, and insights into The Content Factory’s viral content system. In Austin, Texas

The Real Story Behind a 10x Revenue Increase

Two years ago, Brodie Kern was making $30K a month. Not terrible, but he knew he was leaving money on the table. A lot of money.
Today? He’s consistently hitting $300K+ monthly. And over the past five years of working together, he’s generated millions in total revenue directly from the content, VSLs, and ad campaigns we’ve created for him. I’m sharing his complete transformation because it shows exactly what’s possible when you get serious about your content strategy and commit to the process.

Meet Brodie Kern

From Rock Bottom to 8-Figure Success

Brodie’s story hits different. Former addict turned serial entrepreneur. Burnout survivor turned business coach. He’s the founder of Stupid Simple Scale and helps entrepreneurs break through their own glass ceilings. But when he first reached out to us, you’d never guess any of that from his online presence.

The Content Factory A man with tattoos sits outdoors on grass, wearing a black "BROTHERHOOD" t-shirt and a black cap with a logo, with trees and water in the background. In Austin, Texas

His situation when we started:

  • 200 Instagram followers (seriously)
  • Zero content momentum
  • No clear messaging or positioning
  • Brand that looked outdated compared to his actual success
  • Zero video content (in a video-first world)
  • Audience that wasn’t converting to leads or sales
Sound familiar? This is where most successful entrepreneurs find themselves – too busy building their business to build their brand.

The Solution

Our Starter Package + Long-Term Partnership

Brodie enrolled in our Starter Package at $5,000/month – our foundational program designed to completely rebuild your content presence from the ground up.

What the Starter Package Includes

Strategic Foundation:

  • Complete brand and avatar strategy session
  • Positioning workshop to nail your unique message
  • Content calendar and posting strategy

Content Creation (Every Month):

  • 12 professional short-form videos
  • 4 high-engagement carousel posts
  • 5 branded picture posts
  • 5 posts per week across Instagram, Facebook, and TikTok

Paid Media Management:

  • Strategic ad campaign setup and management
  • $1,000/month ad budget optimization
  • Lead generation and conversion tracking

The Game-Changer:

Most clients do our 6-month minimum and see incredible results. But Brodie experienced something different – he saw what was truly possible and stayed with us for nearly 5 years.
During that extended partnership, we created:
  • Multiple high-converting VSLs that generated millions in revenue
  • Viral content strategies that reached hundreds of thousands
  • Advanced ad campaigns with consistent 5x+ returns
  • Complete authority positioning that made him THE go-to expert in his space

Month-by-Month Breakdown

The Exact Process That Worked

Month 1: Foundation Phase

What we did: Avatar workshop, 1-hour mock interview video shoot, launched first 12 reels, completely rebuilt Instagram aesthetic

Results: 200 → 500 followers

Key insight: The mock interview format became our secret weapon – no scripting needed, just authentic answers to strategic questions

Month 2: Resonance Phase

What we did: Posted “Drug Addict to CEO” reel, launched first paid ad campaign, maintained consistent posting schedule

Results: 500 → 1,500 followers + first viral moment

Key insight: Raw, vulnerable storytelling always wins over polished corporate content

Month 4: Systems Phase

What we did: Implemented carousel strategy, created weekly content themes, connected funnel to booking system

Results: 3,500 → 8,000 followers + automated lead generation

Key insight: Systematizing content themes creates predictable engagement

Month 3: Authority Phase

What we did: Second video shoot, scaled ads to 2x ROAS, optimized DM-to-sales process

Results: 1,500 → 3,500 followers + consistent lead flow

Key insight: Once content resonates, paid ads become profit multipliers

Month 6: Sustainability Phase

What we did: Created 45+ reel bank, built evergreen nurture sequences, established predictable lead flow

Results: 20,000 → 30,000+ followers + consistent weekly sales calls

Key insight: Building content banks ensures you never run out of material

Month 5: Viral Phase

What we did: 3 videos broke 100K+ views, scaled ads to $2,500/month, leveraged viral podcast clip

Results: 8,000 → 20,000 followers + exponential reach

Key insight: Viral moments happen when you’re consistently showing up, not by chasing trends

Years 2-5: Scale Phase

What we continued: Regular VSL creation, viral content production, advanced ad campaigns, authority positioning

Results: Scaled to 97.8K followers + millions in additional revenue

Key insight: Long-term partnerships compound results exponentially

THE DIFFERENCE WE MAKE

The Results That Matter

Revenue Transformation

  • Monthly Revenue: $30K → $300K (10x increase)
  • Total Revenue Generated: Multiple millions from our VSLs, content, and ad campaigns
  • Return on Investment: Every dollar spent on content returned $5-10+ in revenue

Brand & Audience Growth

  • Followers: 200 → 97.8K (490x growth)
  • Lead Generation: 75+ high-quality warm leads
  • Cost Per Lead: $24 (industry average is $50-100+)
  • Ad Performance: Consistent 5.2x ROAS across all campaigns

Authority & Positioning

  • Complete brand transformation from unknown to industry leader
  • Multiple viral moments across Instagram and TikTok
  • Positioned as THE authority for entrepreneurs scaling their businesses
  • Complete confidence on camera and in content creation

Key Strategies

The 4 Key Strategies That Made This Possible

1. The Mock Interview Method

Instead of scripted content, we ask strategic questions and let authentic answers flow. This creates dozens of pieces of natural, engaging content in one session.

2. Vulnerability + Credibility Formula

Brodie's willingness to share real struggles (addiction, failures, comebacks) combined with proven business results created an unbeatable connection with his audience.

3. Platform-Specific Content Strategy

- Reels: For maximum reach and viral potential
- Carousels: For deep engagement and education
- Stories: For daily connection and behind-the-scenes
- Picture Posts: For storytelling and brand building

4. Paid Media Amplification

We don't just create great content - we strategically amplify what's working with targeted ads to guarantee your best content reaches your ideal audience.

TESTIMONIAL

What They Say About the Results

— Brodie Kern
"I have made millions of dollars from the content this team has produced. I've worked with a lot of media teams over the years, and nobody gets it like they do. The videos, the VSLs, the ads - they've helped me scale from 30K to 300K a month. If you're serious about growing your brand, this is the team."

Why This Works

And Why Most Content Strategies Fail

Most entrepreneurs try to:

  • Post randomly without strategy
  • Create content in isolation
  • Focus on vanity metrics instead of revenue
  • Give up after 30-60 days
  • Try to do everything themselves

Our approach:

  • Strategic, data-driven content planning
  • Professional production that positions you as an authority
  • Focus on metrics that drive actual business results
  • Long-term commitment to compounding growth
  • Done-for-you execution so you can focus on your business

Is This Right for Your Business?

This level of transformation isn’t for everyone. It’s for entrepreneurs who:

If that sounds like you, then our Starter Package could be the catalyst that transforms your business like it did for Brodie.This level of transformation isn’t for everyone. 

Here's what happens next

Ready to Write Your Own Success Story?

Step 1

Book a free strategy call where we'll analyze your current content, identify the biggest opportunities, and create a custom roadmap for your transformation.

Step 2

If we're a good fit, we'll onboard you into our Starter Package and begin building your content empire immediately.

Step 3

Watch as your audience grows, your authority increases, and your revenue scales month after month..

Book your free strategy call

Ready to transform your business's visibility?

P.S. – Brodie started with 200 followers and $30K months. Where could you be in 12 months if you had a proven system working for you?

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